The Interview Is Scheduled – Here’s What You Need to Know
It’s official.
The Zoom interview with one of Canada’s top tourism marketing authorities is scheduled. We’re recording soon, and I’m publishing it on YouTube and Facebook for everyone.
This conversation started at the Winnipeg Ice Fishing Show last Sunday. I represented iFishCanada, surveying businesses about their experience and results with online marketing. Twenty conversations revealed that nobody was talking about two dramatic changes that AI brings to Canadian Tourism destination marketing.
Consider This:
➜ It reduces the cost of your content creation and distribution. You create one video, let AI repurpose your content everywhere in minutes.
➜ It reduces the cost of your webmaster. What if you could update your website using voice commands to ChatGPT?
You Can’t Fix If You Don’t Know It’s Broken
Tourism businesses are losing online visibility fast. The marketing that worked perfectly a few years ago stopped working. And most business owners I talked to this weekend are not measuring the changes and have no idea that it’s a problem that needs to be fixed.
But a few businesses figured it out. They adapted. They’re thriving while others struggle.
The expert I’m interviewing knows exactly what those successful businesses do differently.
He’s been a mentor that has shaped my own work and research for years. He’s well-known in Canadian tourism circles, working with top-performing operations across the country.
Here’s what we’re covering in depth.
➤ How travelers search for experiences now compared to even a year ago. This matters because if you’re marketing the old way, you’re invisible to people actively looking for what you offer.
➤ What Google’s AI changes mean for tourism businesses. Search results look completely different now. Understanding this determines whether potential visitors find you or your competitors.
➤ Which social media is important for business and what actually works now. The strategies have changed. Your time consuming manual updates won’t keep up anymore.
➤ Practical next steps any business can take this week. Not vague advice – specific actions that improve your online presence immediately.
I’ve been collecting questions from phone calls, from my email list, from readers, and they’re excellent. People want to know about rankings, traffic, bookings, and competing against bigger players.
But there’s still time to add YOUR question.
➡️ What’s your biggest online marketing challenge right now?
➡️ What keeps you up at night?
➡️ If you could get one clear answer from an expert, what would you ask?
Drop your question below or message me directly.
I’m compiling everything to ensure this interview delivers maximum value.
This is your chance to learn from someone who works with the best in the business. Someone who has worked in Canadian Tourism for more than 20 years and who has always kept his organization at the forefront what’s working right now. You’ll gain insight on what worked yesterday and how that has evolved recently with AI tools and automations.
I’ll announce the release date very soon.
Follow along so you don’t miss it when the interview drops.
Your question could shape the entire conversation. What do you want to know?
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