Tag Archives: tourism marketing

Why Independent Lodges Are Invisible in AI Search (And Losing $100K+ to OTA Commissions)

AI-powered search visibility refers to how prominently your property appears in Google’s AI Overview recommendations—the 3-5 properties Google suggests before traditional search results. For independent lodges and resorts, this visibility means the difference between direct bookings and paying 15-25% OTA commissions on every reservation. When potential guests search for properties like yours, they’re booking from […]

Tourism Expert Reveals What 80% of Businesses Lose

The Interview Is Scheduled – Here’s What You Need to Know It’s official. The Zoom interview with one of Canada’s top tourism marketing authorities is scheduled. We’re recording soon, and I’m publishing it on YouTube and Facebook for everyone. This conversation started at the Winnipeg Ice Fishing Show last Sunday. I represented iFishCanada, surveying businesses […]