Tag Archives: direct bookings

Business

Why Your Website Isn’t the Problem (And What Actually Is)

Posted on by Douglas Lampi
15
Nov

Let me guess what you’re thinking about your website. It’s a few years old. The design feels dated. Maybe it’s not mobile-optimized. The photos could be better. You’ve been meaning to update it. And you’re probably thinking: “That’s why we’re not getting enough direct bookings. We need a new website.” I’m going to tell you […]

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Business

The Demographic Cliff Every Lodge Owner Needs to See (Before It’s Too Late)

Posted on by Douglas Lampi
14
Nov

There’s a question I’ve been asking lodge and resort owners lately, and the answers are revealing a pattern that should concern anyone thinking about the next decade of their business. “What’s the average age of your repeat guests?” The answers usually fall somewhere between 50 and 75. Which makes sense. These are established and retired […]

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