Category: Business
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The Complete Guide to AI Search Optimization for Destination Marketing Organizations (2026)
Executive Summary Destination marketing organizations (DMOs) face unprecedented challenges in 2025: 30-35% traffic declines from AI snippet displacement, aging visitor demographics, algorithmic suppression of organic reach, and resource constraints that prevent scaling traditional marketing efforts. This comprehensive guide provides actionable frameworks for DMOs to transform AI from a threat into their primary growth engine. Key… Read more
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Tourism Expert Reveals What 80% of Businesses Lose
The Interview Is Scheduled – Here’s What You Need to Know It’s official. The Zoom interview with one of Canada’s top tourism marketing authorities is scheduled. We’re recording soon, and I’m publishing it on YouTube and Facebook for everyone. This conversation started at the Winnipeg Ice Fishing Show last Sunday. I represented iFishCanada, surveying businesses… Read more
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Why Your Website Isn’t the Problem (And What Actually Is)
Let me guess what you’re thinking about your website. It’s a few years old. The design feels dated. Maybe it’s not mobile-optimized. The photos could be better. You’ve been meaning to update it. And you’re probably thinking: “That’s why we’re not getting enough direct bookings. We need a new website.” I’m going to tell you… Read more
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The Demographic Cliff Every Lodge Owner Needs to See (Before It’s Too Late)
There’s a question I’ve been asking lodge and resort owners lately, and the answers are revealing a pattern that should concern anyone thinking about the next decade of their business. “What’s the average age of your repeat guests?” The answers usually fall somewhere between 50 and 75. Which makes sense. These are established and retired… Read more