The story behind creating a cabin booking plugin for WordPress that actually works for vacation rental owners with 2–10 properties. I didn’t expect I would build a WordPress plugin when I got up that day. Like most good solutions, this one came from watching someone struggle with a problem that seemed solvable. My client runs […]
AI-powered search visibility refers to how prominently your property appears in Google’s AI Overview recommendations—the 3-5 properties Google suggests before traditional search results. For independent lodges and resorts, this visibility means the difference between direct bookings and paying 15-25% OTA commissions on every reservation. When potential guests search for properties like yours, they’re booking from […]
Executive Summary Destination marketing organizations (DMOs) face unprecedented challenges in 2025: 30-35% traffic declines from AI snippet displacement, aging visitor demographics, algorithmic suppression of organic reach, and resource constraints that prevent scaling traditional marketing efforts. This comprehensive guide provides actionable frameworks for DMOs to transform AI from a threat into their primary growth engine. Key […]
The Interview Is Scheduled – Here’s What You Need to Know It’s official. The Zoom interview with one of Canada’s top tourism marketing authorities is scheduled. We’re recording soon, and I’m publishing it on YouTube and Facebook for everyone. This conversation started at the Winnipeg Ice Fishing Show last Sunday. I represented iFishCanada, surveying businesses […]
Let me guess what you’re thinking about your website. It’s a few years old. The design feels dated. Maybe it’s not mobile-optimized. The photos could be better. You’ve been meaning to update it. And you’re probably thinking: “That’s why we’re not getting enough direct bookings. We need a new website.” I’m going to tell you […]
There’s a question I’ve been asking lodge and resort owners lately, and the answers are revealing a pattern that should concern anyone thinking about the next decade of their business. “What’s the average age of your repeat guests?” The answers usually fall somewhere between 50 and 75. Which makes sense. These are established and retired […]