Lodge Baseline Worksheet

Per-person / package operations · every figure is the owner's own. Fill it together; the numbers do the talking.

1  Your lodge

How many cabins, how big can each group be, and how long is your season?

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2  How full are you now?

In your peak weeks and your shoulder weeks, what share of your cabins are booked?

3  What is a guest worth?

Your package price per person, plus what the average angler spends on boats, gas, guides, the shop, and meals.

3b  Your baseline, in numbers
Cabin-weeks you can sell all season
Cabin-weeks you're booking now
Guests through the door now
Your baseline revenue, per season
Peak
Shoulder
bookedopen — the room to grow
4  Where the bigger prize is

Two ways to grow: fill more of your open cabin-weeks, or seat bigger parties in the cabins you already book. Which is worth more to you?

Fill every open cabin-week (at today's group size)
the “more bookings” ceiling — your being-found door
Fill every party to your max (on today's bookings)
the “bigger groups” ceiling

Per unit: each additional booking is worth ; each guest added to your average group is worth across a season.

5  The one-group-a-month scenario

Picture new groups arriving each month of your season — some found through AI answers, some from referrals and your pre/post-trip email. What would that add?

New groups captured this season
Added revenue this season
…and over their years of return trips

Capped at your open capacity, so this stays a number you could actually host.

6  The book you already own

Before a single new guest — how much of next season is your loyal base likely to rebook?

Guests set to return next season (at your rebook rate)
That returning base is worth
This is the Owned side of the chair: revenue you keep without renting a thing. Referrals and post-trip email are how it grows.
Summary
Baseline revenue / season
Biggest single prize available
One-group-a-month scenario adds
…worth over guests' return years

Every figure here is the owner's own. Whether these numbers are reachable — and which door opens them fastest — is the next conversation.

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