I’ve Been Named a WordPress.com Agency Partner — Here’s Why That Matters for Your Lodge Website
Oct
I’ve officially been accepted as a WordPress.com Agency Partner, and for lodge and resort owners, this is about more than a badge.
If you already have a WordPress website and feel like it should be doing more, this announcement is really about you.
Why Am I Sharing This With You?
Let me start with a simple question.
Why does your website exist right now?
Most lodge and resort owners tell me some version of this:
- “We get some bookings from it.”
- “People check it after hearing about us.”
- “It’s there because we’ve always had one.”
That’s fair.
But here’s the deeper issue I see every week.
Your website should be doing more work than it is — and it’s not because you’re doing anything wrong.
What Problem Do Lodge Owners Actually Have With WordPress?
This isn’t really a “website” problem.
It’s a time, visibility, and social proof problem.
From the surveys and calls I’ve done with lodge owners, the same pain points keep showing up:
- Websites that are 10–20 years old
- Blogs that haven’t been updated in years
- Social media that feels exhausting to keep up with
- No idea why competitors show up first in Google or AI search
- A sense that “we should be doing more” — but no clear path
What’s frustrating is this:
You already have great photos, stories, guests, and experiences — but your website doesn’t know how to use them.
What Is AI Visibility Optimization (In Plain English)?
AI visibility optimization means structuring your website so AI systems can read it, understand it, and recommend it.
That includes tools like ChatGPT, Perplexity, Claude, Gemini — and even AI chat tools on your own website.
AI visibility optimization means restructuring your WordPress website so AI tools can understand, summarize, and cite your content. When done right, your site becomes a trusted source that AI search engines reference, while automation handles publishing and distribution without adding work for yo
This is also known as Generative Engine Optimization (GEO).
Why Does This Matter For WordPress Websites?
Here’s the hard truth I see in tourism marketing right now:
When someone asks:
- “What’s the best fishing lodge in Ontario?”
- “Where should I stay on Lake of the Woods?”
- “What lodge is good for small groups?”
AI tools pull answers from structured websites.
If your site isn’t structured for this, it doesn’t get cited — even if you’re the better operation.
That’s not a future problem.
That’s happening right now.
What Changed for Me With WordPress.com?
I’ve used WordPress since the early versions — over 20 years now.
But WordPress.com recently became something different.
Here’s the key change:
WordPress.com is currently the only major host with built-in OAuth authorization for AI tools.
That means:
- AI can create draft posts for your site safely
- No passwords shared
- Read-only access
- Enterprise-grade security
Your website becomes a knowledge base that saves you time and gains more bookings. Not a cost.
How Does This Help a Lodge Owner Day to Day?
Let me make this practical.
Here’s what this looks like in real life:
- You take a video on your phone
- You send it to your website
- AI writes a short story
- The post publishes a complete SEO draft post to your WordPress site
- Once you review and approve
- An AI powered automation summarizes and shares to social media
All in the seconds it takes to upload a video.
What Do You Get With This Setup?
As a WordPress.com Agency Partner, I can now offer lodge owners enterprise infrastructure without enterprise headaches.
Here’s a simple comparison:
| Feature | WordPress.com Agency Setup | Typical Hosting |
|---|---|---|
| Bandwidth | Unlimited, auto-scales | Often capped |
| Traffic Spikes | Handled automatically | Can crash |
| Storage | 50GB per site | Limited |
| Staging | Included | Extra cost |
| AI Access | OAuth, read-only | Plugins only |
| AI Search Ready | GEO structured | Manual |
This matters when your site suddenly gets attention — from a show, referral, or AI search result.
Who Is This Actually For?
I want to be clear — this isn’t for everyone.
This is a fit if:
- You already have or want to upgrade to a WordPress website
- Your business is established and operating
- You know your site should be doing more
- You don’t want to become a marketer
- You want predictable costs and reliability
This is not a fit if:
- You’re just experimenting
- You don’t want to update anything
- You expect instant results without setup
That objective start matters.
Why I Changed My Focus Back to Businesses Like Yours
I spent time teaching AI tools online.
What I learned was simple:
Most people want “easy money” tools — and disappear when it takes work.
Lodge and resort owners are different.
You already:
- Run real businesses
- Serve real guests
- Have real revenue
- Have real stories
You don’t need hype.
You need systems that respect your time and gets more bookings.
Can Your Existing Website Be Fixed, or Does It Need Rebuilding?
This depends — and I don’t guess.
I start with questions, not solutions.
Some sites need:
- Full rebuilds
- Modern structure
- Better booking flow
Others just need:
- Content restructuring
- AI-friendly formatting
- Automation layered on top
The goal is always the same:
Your website should never be the weak point again.
What Does “Success” Look Like With This Approach?
Success isn’t “having a new website.”
Success is:
- Your site being cited by AI
- Guests finding answers faster
- Content flowing without effort
- You feeling confident in your online presence
That’s what this partnership allows me to deliver — reliably.
What’s the Next Step?
I don’t sell websites.
I help business owners remove friction in every stage of the customer journey.
If you’re wondering:
- “Why isn’t our site doing more?”
- “Why are others showing up first?”
- “Is AI going to pass us by?”
Then the next step is simple.
Start with a conversation.
No pitch.
No pressure.
Just clarity.